Hi, I’m Peder!

I’m a Product designer with a strong background in e-commerce and cross-device platforms. I combine empathy with data-driven decision-making to craft user-centered experiences.

Tarkett

I worked with Tarkett to design a user-centered
e-commerce platform, supporting their shift from B2B to D2C. By leveraging user research and a scalable design system, we created an intuitive, responsive site that enhances the digital shopping experience.

Builder Depot

Builder Depot faced high cart abandonment rates.
Through UX research, I identified key issues in the checkout process and redesigned it to improve clarity, flexibility, and usability, reducing friction and lowering cart abandonment.

Moomin

I evaluated the Moomin Shop website for accessibility, uncovering both strengths and barriers that impact the user experience.
This case study highlights my findings, challenges, and recommendations to create a better experience for all Moomin lovers.